Meet the Founder

Erica Reeder

With over 10 years of experience as a licensed esthetician, Erica Reeder created Tuorā Skincare out of both passion and necessity.

After surviving a house explosion that left 23% of her body burned, she turned to clean, healing ingredients and her deep knowledge of skin to restore her own health. That journey inspired her to craft skincare that's rooted in resilience and powered by nature.

The Name

The name Tuorā is inspired by the Finnish word for "fresh" — a nod to Erica's Finnish heritage and her belief that skincare should feel pure, gentle, and renewing.

The Philosophy

Today, Tuorā is a line built for real skin, real healing, and real results — a harmony between nature and high-performance formulations.